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The Issue

​Reuse in a circular economy

Reuse is an essential element of a circular economy, where the life of products and materials are extended through resale, rental, and sharing models.

The dominant linear economy guides materials through supply chains assuming they have only one intended use before recycling or disposal. Reuse, in the context of a circular economy, disrupts the single-use consumption model, and instead supports products being used over and over again at their highest value. ​

The Circular Economy Technical Cycle 

 

Reuse defined

Refill refers to consumer-owned and managed containers, such as bring-your-own programs. These containers are designed to be refilled multiple times for the same or similar purpose, in their original format.

Returnable Reusable Packaging involves a business-run system where containers or other forms of packaging are returned and reused multiple times for the same or similar purpose.

Refurbish means returning a product to good working order by repairing or replacing components, updating specifications or improving appearance.

Remanufacture means re-engineering products and components to as-new condition with the same, or improved, level of performance as a newly manufactured one.

Definitions are adapted from Ellen MacArthur Foundation and Upstrea​m Solutions.

Benefits of reuse

Shifting to reusable and refillable products is preferable to disposable, compostable, and recyclable single-use items.

Shifting to reuse can help government and businesses deliver on sustainability and circular economy commitments. Reuse models help to reduce waste .They can offer cost savings by avoiding the purchasing of new products, and energy and resource savings by displacing the need to manufacture new items from raw materials. Reuse systems often rely on collaboration and community engagement, offering a social benefit.​

Reuse business models growing in Canada

Reuse is happening across sectors in Canada, with reuse business models emerging in food packaging, textiles, furniture, appliances and more.

Charities and thrift stores play an essential role in the reuse economy, mainly for textiles and household goods such as appliances and furniture. Example models include The Salvation Army, Goodwill, and Value Village. Many online services facilitate the resale of these goods by individuals. Examples include such as Craigslist, Etsy, and Facebook Marketplace.​


Some organizations and charities, such as Habitat for Humanity ReStore, accept and resell used building materials.

The reuse of electronics in Canada is being pioneered by charities, refurbishment businesses, and electronics retailers. This model includes buying or accepting electronics donations, repairing, and reselling items such as personal computers and cellular phones. Examples include ​Computers for Schools, and Telus' Bring-It-Back and Mobility for Good programs.

Refilleries are a retail business model where products, such as bulk food or personal and household care products, are sold via dispensing devices and consumers use their own containers to store/carry their products. As of 2021, there are over 100 refilleries in Canada.​


The Watse Hierarchy 



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