Skip Ribbon Commands
Skip to main content
Sign In
Stories of Reuse: Business Model Transformation in Canada

Date: June 14, 2022 12:00 – 1:00 pm PT / 3:00 – 4:00 pm EST

Format: Virtual

Reuse is critical to Canada’s circular economy transformation. It can prevent waste and close the loop on the way we produce and consume goods. The reuse of materials and products is now occurring in a number of sectors across the country. Tremendous opportunity exists to further scale up and accelerate action.

Be inspired by leading reuse innovators in Canada at our upcoming National Zero Waste Council Members Forum on June 14, 2022. Join us to connect and network with your peers and change-makers from across the country at this member-exclusive event.


Pete Fry  

Pete Fry, Councillor, City of Vancouver and Board Member, National Zero Waste Council

Pete Fry has served as a Vancouver City Councillor since 2018 and is a director with the Union of BC Municipalities and Metro Vancouver’s Zero Waste Committee. He is a graphic designer by trade, with a professional background in community development, advocacy and communications, and a deep concern for environmental issues. A first-term councillor, Mr. Fry is committed to a more open government, collaborative community engagement, and a thriving and resilient city comprised of complete and equitable communities. Councillor Fry has lived in Vancouver since immigrating to Canada as a child.


Anastasia Kiku Jason Hawkins  

Jason Hawkins, CEO & Co-Founder, and Anastasia Kiku, COO & Co-Founder,

Jason Hawkins and Anastasia Kiku are the co-founders of Jason is the CEO, with half a decade of experience in food technology and circular economy. Jason previously worked as the Director of Business Development at & FoodX Technologies. Anastasia Kiku is COO and a driven young female founder committed to creating a world where no resources are wasted. Her passion emerges at the intersection of efficiency and sustainability, both of which she has been introduced to during her education at UBC Sauder School of Business. Anastasia and Jason started during the height of COVID-19 to tackle single-use packaging waste in takeout and food delivery. Today, they are focused on making reusables mainstream by scaling their technology to leading food businesses across Canada.

Geoff MacKay  

Geoff MacKay, Founder, The Aggressive Good (TAG)

Geoff MacKay founded The Aggressive Good (TAG) with an idea to make it easier for people and business to achieve zero waste lifestyles. TAG is a clean tech company dedicated to creating and manufacturing technology that provides people and business with user-friendly tools to facilitate the transition to circular, zero waste lifestyles. The tech based, data driven TAGPod system gives food shoppers an easy, fast and safe bulk food shopping experience like no other. Additionally, TAG optimizes efficiency in the grocery supply chain at the producer, retail and consumer levels while eliminating the need for single-use packaging. Geoff practices a minimalist, circular lifestyle. His career in social and environment impact work includes solar energy installation, creating and delivering waste reduction and environmental educational programs, working with youth affected by HIV/AIDS, and with the Ottawa Fire Service.

Annalee Sawiak  

Annalee Sawiak, Founder & CEO, Furniture Link Inc.

Annalee Sawiak is a strategic driver of financially sustainable models and strategic relationships. She has created networks across many industries and internationally. For nearly a decade she managed a private venture fund that was worth $400 million. Her passion is using these skills developed in over 30 years of venture capital transactions to drive circular economy businesses that also have positive and measurable SROI. She has recently served on the City of Toronto’s Circular Economy Working Group and continues to drive relationships such as with IKEA and BOLT that direct returned merchandise to charities for distribution rather than landfill

Please note, this event is only open to members of the National Zero Waste Council. If you have any questions, please reach out to

By continuing to use our website, you acknowledge the use of cookies. Privacy Statement | Accept all cookies | Change settings